Presence ; here stomper net discuss a very basic , the presence of your website , its either you are in or you are out . So here is the Big Three Google, Yahoo and MSN. no1. Google – its the clear market leader and hit wise you see them with 60% market share consistently and in stomper net personal business experience, they always see such a huge number of referrals from Google versus the other search engines even when the website has similar rankings which is very interesting .You have to focus on Google first , It is the 600 pound gorilla in the room but you could also get traffic and also conversion from Yahoo and MSN. So you also had do pay attention to the visibility and how the sites maybe indexed on all three of the search engines . It has also had to do with demographics . Google is used by good portion of males and females tend to gravitate to Yahoo and MSN and interesting is most online buying tends to has a females influence which most webmasters dont realize , they ignore that , so you have to realize that you also have to pay attention to other two search engines . The key is to make sure that as much presence and visibility on all three of the search engines , sometime you have 500 pages index on Google 8 on yahoo and 3 on MSN , guess so you have some work to do.
Visibility – is an important matrix that too many webmasters just ignore . We put up a website with 100 pages then we assume that you can find it in Google, Yahoo and MSN search results, guess what ? It does not happen that way , you have to work it out , you have to pay attention on what is your visibility on the three search engines and you can have a site that have 80 pages in Google , 70 pages in Yahoo and 2 pages in MSN and it happens all the time and the people are totally ignoring that which is a problem in the indexing. You may not be the problem but these three search engines have different algorithms in indexing and searching your websites.
HOW TO INSURE YOUR PRESENCE AND VISIBILITY IN ECO-WEB SYSTEM
Sitemaps - stompernet is not recommending HTML kind of sitemap . They are recommending XML kind of sitemap ,which could index all of the pages of the websites . Also understanding were your problems are in your pages , Google will tell you if there is an issue on any of your pages . Also its important to update your pages , whether you made changes to your file , including adding to your content or taking away any content. You have to understand that there is a huge difference between HTML version of a site map and XML. There is also some tricks that could be done in XML sitemap . In XML there is a column there which is called priority , and it assigns how the page is prioritize with all the other pages . 1.0 is always assigned for the homepage , and by default many webmasters assigned 0.9 to sub pages ..but your ABOUT PAGE is not as important as your sales pages , so how to assign priority through XML sitemap is very important . Assigning true priority of each page , for good indexing, how to correct or adjust is a course given by stompernet.com.
Google Page Rank – Well Google only publishes information on page rank 4 times a year on the average , so the information you see on the toolbar is sometime 2 or 3 months old. So do'nt go by the way to see your sites importance or sites authoritativeness. There are other ways to do that no. 1 , I would suggest using Yahoo site's explorer, that will give you a better measure on how authoritative your website is the more links you have the better the authoritativeness of your site.,.no 2 some page rank could be forge , when it come on buying domain names . There is an issue where people actually do re routing of their site which is a garbage with a domain name which has a high page rank say page rank 8. What happens google makes an update and so what will be indexed is the rerouted site . Ebay is literally with a ton of fraud domain sites up for sale that go for $10 thous to $20 thous which is not even worth $30. So be careful , always make a check , to see how many links are coming from other sites . That is the no 1 clue on authoritativeness.
Backlinks – MSN kill the ability to look at backlinks in the search engine , why because MSN doesnt want to dedicate a resources for people to look at backlinks check because it takes a lot of resources . So what is only available are backlinks from Google, and Yahoo. One thing the backlinks being provided by Google are incomplete, fictitious , what they can show you “they admitted it publicly” that they will show you backlinks that they do not count , and not show you what the backlinks that they do count, and the will show you what they want, and when they want to show it to you. The main reason is to “throw you off”so you could not break the black box . And also , not show MR Gates and folks on Yahoo learning something...so the BEST SEARCH ENGINE to know your backlinks is YAHOO!, site explorer .And site explorer is being updated daily , but Google updated their information 2 or 3 months or when they feel they like it. More backlinks is better , you also want to see where the backlinks are coming from , you want to look at the page title of the actual pages that are linking to you , and you could also see the anchor text , so you could see its on your theme , if its not then it would not so beneficial for your site.
Alexa – most people use it , most people hate it but you have to know it . The Alexa Ranking , look at it as a Golf score , the lower the number usually the more traffic it gets . Most website doing business with it sometimes top 1000. I would suggesst that you not install the Alexa tool bar but instead go to Alexa.com and do your research information . People want to know how do I be listed , Google index your site as well as Alexa
RSS - RSS feeds are very important when entering the social media or the blogging eco system, RSS means Real Simple Syndication , which is a kind of funny name but its actually very accurate . It enables you to very easily share your content in various methods and the leading one is to allow people to subscribe to you on RSS feed in the very similar way that they may subscribe on your email list and there are many feed reeders out there that you may use. Having an RSS feeds is a requirement if you are looking at or enter the social media world and what s wonderful about or CSS , Content System Management ,.on the word press blog platform the come standard with RSS feeds , so it must be visible on your blog to allow people to subscribe easily . Also we recommend Feed Burner , which was acquired by Google. In other platforms like word press there is this RSS feeds for comments . And a tip for RSS feeds they can and should be ping , so with word press and other blog platforms pinging is built in . But with other you have to ping it using Pingoat or pingomatic . RSS is critical for you to participate in blogging ecosystem and also critical for participating in web 2.0
DEL.ICIO.US – social bookmarking is a new way to get your sites in front of actual customers and buyers without depending on search engines for traffic. It is better to be rank high in Google , Yahoo or MSN but being involve in social bookmarking universe as part of web 2.0 gives you access to other specific human beings , its actually people online right now in your niche market who are using bookmarking social sites looking for products , that they may be interested in and I see direct referrals coming from these various bookmarking services. You also have the ability to focus on Tags . So social bookmarking is a very important part of diversified promotional strategy and understanding Web 2.0 .is another focus of Stomper net. So its not only important to be present in Google, Yahoo and MSN but its equally important to be in Delicious, Furl , Blink list and there are hundreds and hundreds of social bookmarking sites out there but start with the largest one . Here is a great tip , In each of your niche market , there will many times be a social bookmarking sites specifically for your niche. So how do you do that , go to Google and type in your , name of your niche like “dog walking” as an example ..And if you dont find your niche , then guess what , its an opportunity for you to create one .In Stomper net , they give training in creating a social bookmarking sites .
Technorati --it is an important part of the social media and web 2.0 ecosystem. It is one of the first and still today one of the leading blog aggregation and search engine available . You can find blogs on Google and Yahoo but many of the more active blogs are still spending time on Technorati and you want to know who the celebrity bloggers on your niche for several reasons , you want to know what they are talking about , you want the opportunity to comments on their blogs and leave something of value that is relevant on their discussion, then they will bring back attention on your blog on your own website and you also want to know who your competitors are so technically Technorati has a unique feature vs traditional search engines . It is about recency vs not only authority or relevancy and recency in the blogging is critical because you want to know who is blogging something now or withing the last few minutes or the last hour . You dont want to find a blog or site that might be considered by Google relevant or had a lot of authority of backlinks . So being able to rank in Technorati for recency is critical because from my niche marketing I want to know and I want to be in what is happening in my niche and I wanna follow and tract , what the celebrity bloggers are talking about ., cause it will help in the marketing plan and help me develop producst . Technorati has also a very important aspect in web2.0 , its the concept of Tags...is a way to identify or label what your blog post is all about.. So it also a way like you use in keyword in your meta keyword tag..Tag is very very important not only in blog but across the social media and web 2.0 ecosytem..In Technorati you can also see your rank similar to Alexa rank . It also make you see blog reactions ,, who is commenting on your blogs and its a brilliant way to see vs waiting for backlink report from the search engine.